About Us
A production house exists at the point where ideas become real.
Scripts, storyboards, and creative visions travel through many hands before they finally arrive at the screen. Our role is to make that journey seamless—transforming creative ideas into films with precision, craft, and scale.
Founded by Guneet Rekhi and Taresh Pujari, the company brings together over twenty decades of combined experience in advertising production and brand storytelling. For the past six years, we have worked closely with agencies, directors, and brands to produce films that balance creative ambition with disciplined execution.
Advertising production today is both an art and a complex logistical exercise. It requires the ability to understand the creative intent behind a script while simultaneously orchestrating hundreds of moving parts—locations, talent, crews, technology, schedules, and budgets. Our focus has always been to ensure that creative ideas are not diluted in the process of execution, but instead strengthened by it.
Over the years, we have produced campaigns across television and digital platforms for brands such as Manyavar, Tata Trusts, BKT Tyres, Welspun, Emami, Parle, Kotak Bank, Haldiram’s, and Kalyan Jewellers, among others. Each project has brought its own scale, challenges, and creative opportunities, allowing us to work across categories ranging from fashion and FMCG to finance and social impact initiatives.
“Good production should be invisible. When done right, the audience sees only the story, the emotion, and the craft—not the complexity that went into making it.”
That balance between creative sensitivity and production rigour is what defines the way we work.
WHAT WE DO
As a production house, our role is to bring creative ideas to life while ensuring that the process remains efficient, structured, and creatively uncompromised.
Television Commercials
Large-scale advertising films designed for broadcast, often involving extensive crews, locations, talent, and complex scheduling.
Digital Brand Films
Content crafted specifically for digital platforms where storytelling, pace, and format adapt to evolving audience behaviour.
Integrated Campaign Content
Multi-format productions where a single campaign generates multiple films, edits, and digital assets across platforms.
Corporate & Institutional Films
Narrative-driven films that communicate the vision, purpose, and impact of organisations.
Branded Content & AI Projects
Longer-form storytelling that sits at the intersection of advertising and entertainment.
OUR SERVICES
Looking for new ways to reach your audience and boost your brand? We have over 18 years of experience producing TV commercials and video for brands across all industries. From conception to delivery we can craft the perfect TV commercial, radio or video advertising campaign. We also collaborate with creative agencies, providing full production services, bringing our years of production and post-production expertise to the table.
Creative
Working to your brief we can storyboard, script and cast your commercial. Collaborating with you at all stages we will craft a creative vision to help you stand out from the crowd.
Production
From recording voiceovers, sourcing locations, perfecting wardrobe and handling the shoot we take care of everything. Utilize our fabulous roster of directors to bring your vision to life.
Post-Production
Now for the fun bit, we add in motion graphics, special effects and animated sequences. Full color grading and sound design ensure we deliver to you a completed commercial of cinematic proportions.
HOW WE WORK
Production is not simply about executing a script—it is about building the conditions in which a script can truly come alive.
01 Pre-Production
Our process begins long before the shoot. We work closely with agencies and directors to understand the intention behind the idea and translate it into a clear production strategy. This involves planning every aspect of the film—from casting and locations to art direction, cinematography, logistics, and scheduling.
02 Production
Once the groundwork is laid, the production phase brings together a carefully assembled team of collaborators—directors, cinematographers, designers, technicians, and performers. Managing this ecosystem requires experience, coordination, and the ability to adapt quickly to real-time challenges.
03 Post-Production
Finally, the project moves through post-production where editing, sound design, music, and finishing bring the film to its final form.
Throughout this process, our role remains constant: to protect the creative vision while ensuring that the film is delivered with efficiency, quality, and craft.
OUR WORK
Campaigns produced across television and digital platforms for leading brands.
A well-produced film has the power to amplify an idea—to elevate performances, enhance emotion, and create visual moments that stay with audiences long after the film ends.
OUR DIRECTORS
Variety is key and with our roster of award-winning directors that’s exactly what you’ll get. If you want an emotive charity advert, stop-motion animated corporate video or comedic social media video then we’ve got someone for you.
Guneet Rekhi
Co-Founder & Producer
With deep roots in advertising production, Guneet brings creative instinct and operational discipline to every project. His experience across diverse brand categories ensures that every production balances ambition with execution.
Taresh Pujari
Co-Founder & Producer
A seasoned production veteran, Taresh’s expertise spans brand storytelling, large-scale shoots, and post-production excellence. His hands-on approach ensures seamless coordination from pre-production to final delivery.